Resident Evil Village (2021) - Influencer Marketing Campaign & Channel Management

PROGRAM OVERVIEW

QYOU Media partnered with Capcom to drive mass awareness & engagement to release Resident Evil Village on TikTok. The Influencer and Channel Marketing effort generated 63 Million organic views with an Engagement Rate of 17% making the RE franchise a cultural phenomenon on TikTok.

QYOU built and launched the first official Resident Evil TikTok channel growing it from 0 to 500K followers in just 4 months!

Watch The Resident Evil Village Sizzle